![What kinds of local stories drive engagement? The results of an NPR Facebook experiment » Nieman JLab
[JLab] Editor’s note: In February, our friends at NPR Digital Services told you about an experiment they were trying to localize content on the network’s Facebook page, which has a massive 2.5 million fans. Today, NPR’s Eric Athas and Teresa Gorman aresharing some findings from that experiment.
When you come across a story about your town, city, or state, what makes you want to share it?
That’s a question we’ve been asking here at NPR Digital Services. There are hints about what causes sharing — we know emotion and positivity play roles. We know the headline can make or break a story’s potential. But we want to know specifically about local content. What is it about certain local stories that make them more social than others?
To answer this, we conducted a study to define what types of local content cause the most sharing and engagement (via journo-geekery).](http://25.media.tumblr.com/tumblr_me7n5dYG5n1qznh46o1_1280.jpg)
[JLab] Editor’s note: In February, our friends at NPR Digital Services told you about an experiment they were trying to localize content on the network’s Facebook page, which has a massive 2.5 million fans. Today, NPR’s Eric Athas and Teresa Gorman aresharing some findings from that experiment.
When you come across a story about your town, city, or state, what makes you want to share it?
That’s a question we’ve been asking here at NPR Digital Services. There are hints about what causes sharing — we know emotion and positivity play roles. We know the headline can make or break a story’s potential. But we want to know specifically about local content. What is it about certain local stories that make them more social than others?
To answer this, we conducted a study to define what types of local content cause the most sharing and engagement (via journo-geekery).
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